Important Note:

• This is a full-time opportunity with one of our confidential clients. The client name will be shared during the initial screening call with us/recruiter (after your profile is reviewed).
• In this posting, “we,” “us,” and “our” refer to the hiring client."Candidate" refer to you

Company Size: Startup / Small Enterprise

Experience Required: 4 - 6 years

Working Days: 5 days/week

No. of Positions: 1

Outstation Candidates: Not Allowed

Max Notice Period: 15

Role & Responsibilities

• Responsible for execution of the company’s Digital Marketing Strategy that involves all relevant social media – Linkedin, Youtube
• Creating and establishing the Brand Awareness for our company and our products.
• Ensuring the visibility of the Brand and Product
• Management of website and ensuring that it is constantly updated
• Independently managing all digital marketing activities
• Set up and management of Linked in account and managing you tube.
• Writing blogs and content on digital forum to ensure visibility
• Responsible to develop and implement the Online Marketing and Brand Positioning strategies
• Create key reporting and performance indicators based on business requirements
• Brand management on the digital forum

Ideal Candidate

• Strong expertise in Branding, Brand Management, and Product Awareness
• Brand Reputation Management across social media and digital channels
• Proven B2B marketing experience (mandatory focus)
• Content writing for digital platforms
• Email marketing campaigns and automation
• Sequencing and campaign planning for lead nurturing
• Expert in websites and LinkedIn
• Search Engine Optimization
• Social Media Calendar Management
• Google Funnel Creation and Optimization
• Programmatic Advertising
• Google AdWords
• Meta Advertising
• LinkedIn Advertising
• Off page SEO & On-Page SEO Analysis, Technical SEO
• Experience in SEO Tools - Google Analytics, Google Webmasters, Google Search Console, Google Trends
• Advanced Web Page Ranking
• Blog management and content generation

Mandatory

• Strong Digital Marketing / B2B Brand Marketing profiles
• Mandatory (Experience 1): Must have a minimum 4+ years of experience as a Digital Marketing Executive / Digital Marketing Professional
• Mandatory (Experience 2): Hands-on experience in B2B digital marketing, with a strong focus on brand awareness, product visibility, and brand positioning
• Mandatory (Experience 3): Hands-on experience in social media management, including LinkedIn and YouTube, social media calendar planning, and brand reputation management
• Mandatory (Experience 4): Strong experience in SEO (On-page, Off-page, and Technical SEO), website management, and page optimization to improve online visibility and rankings
• Mandatory (Experience 5): Proven experience in paid digital marketing campaigns, including Google AdWords, Meta Advertising, and LinkedIn Advertising
• Mandatory (Experience 6): Experience in content creation, including blog writing, content generation, and digital publishing for B2B audiences
• Mandatory (Tools): Hands-on experience with Google Analytics, Google Search Console, Google Webmasters, Google Trends, and performance tracking tools
• Mandatory (Skills 1): Strong understanding of email marketing, campaign sequencing, lead nurturing funnels, programmatic advertising, and KPI reporting
• Mandatory (Company): B2B SaaS / B2B Services OR Digital Marketing Agencies, with exposure to B2B client/projects (If candidate is from marketing agency, name of b2b clients and projects should be mentioned in resume)

Preferred

• Preferred (Education): Bachelor’s or Master’s degree in BBA / BBM / MBA / Mass Communication / Journalism.
• Preferred (Certifications): Google certifications in Google Analytics / Google Ads / Digital Marketing.
• Preferred (Advanced Marketing): Exposure to advanced web page ranking techniques and latest digital marketing trends.

Screening Questions: (You must answer this along with the professional summary of the application):

• Are you okay for Final F2F round (Koramangala, Bangalore)?
• Please provide breakup of your CTC (Fixed+Variable)?
• Your current company?